Within a theme park, infographics aren’t just a helpful visual; they are a powerful PR means. Whether advertising a new app, showing off a year of box office wins, or spotlighting corporate social responsibility (CSR), a well-made infographic can turn a jumble of numbers into a compelling, visual story.
This week, we are diving into three Disney-produced infographics that effectively convey complicated information to a broad audience. Each infographic ties into Disney’s entertainment branding, family-focused storytelling, or theme park campaigns. I’ll explain what works in each and how I plan to apply those techniques in my infographic project.
Where’s My Water?
This celebratory infographic showcases the iconic mobile game: Where’s My Water? The infographic is about the game’s first year; it has bright visuals and a party-like layout with several game characters throughout it.
- Visual scale: The layout moves top to bottom with circular frames, pipes, and bubbles organizing the content. Key stats like “100 million downloads” stand out through a bold, oversized font.
- Color choices: Bright teal, orange, and purple match the app’s palette while helping visuals pop against the brick background.
- Typography: Rounded, easy-to-read fonts enhance the playful vibe. Significant numbers and information are larger, bolder, and closer to the top, guiding the viewer’s eye.
- Balance of text and visuals: Each stat matches with an icon or character. While packing in a lot of data, the infographic never feels muddled.
- Storytelling with data: This feels like a birthday card for the app; it’s fun, unique, and emotionally celebratory.
A design tip takeaway is to communicate data as a milestone. Whether it’s downloads or guest feedback, the tone matters as much as the numbers shown.
Disney’s Connecting Kids and Nature
This infographic concentrates on Disney’s goal of helping kids connect with nature through its environmental outreach.
- Visual hierarchy: Put into three main sections, Create Experiences, Remove Barriers, and Raise Awareness, followed by a bold “38 million kids impacted” stat.
- Color choices: Earth tones, such as green, tan, and red, tie into the outdoors theme while creating a soft contrast and tranquility.
- Typography: Simple, modern, and readable fonts make the message accessible. Significant numbers are placed in color blocks for emphasis.
- Balance of text and visuals: Warm illustrations of kids outdoors uphold the message and keep the tone family-focused.
- Storytelling with data: Instead of just communicating numbers, the infographic emphasizes why those numbers matter; connecting nature, kids, and Disney’s mission.
Design tip takeaway: When the statistics center on people, reflect that in visuals. Use characters or icons to represent real-world impact in designs.
Disney Studios’ Record-Breaking 2016
This snazzy infographic celebrates Disney’s blockbuster year across all its film studios.
- Visual hierarchy: The $7.6 billion global stat is front and center, with backing categories like domestic, international, and global organized below.
- Color choices: Red, blue, and gold emulate a classic theater feel, setting a celebratory and entertainment-focused style.
- Typography: Big, bold, and cinematic. The fonts reflect Disney’s branding while staying scannable.
- Balance of text and visuals: Movie characters dock each statistic, Dory, Captain America, and more, making the numbers feel interconnected with the audience.
- Storytelling with data: This infographic turns bare revenue into a stimulating success story across genres, studios, and audiences.
Design tip: Don’t be afraid to make the data feel big. If the message is “we crushed it,” the infographic should mirror that energy.
Why Infographics Matter in Amusement Park PR
All three infographic examples show why infographics are more than design; they’re a strategy. In theme park and entertainment PR, infographics:
- Break down complex numbers in engaging, entertaining ways
- Keep messaging on-brand by using color and personality
- Tell the inspirational stories behind the data
- Help content get shared across social, print, and web platforms
For future infographics, plan to use:
- A top-down format for easy scanning
- Branded color palettes that match the topic
- Visual icons or characters to match the story
- A clear message that relates emotionally to the audience
Here are links to the real Infographics!
https://thewaltdisneycompany.com/infographic-swampy-the-alligator-to-celebrate-one-year/
https://thewaltdisneycompany.com/infographic-disney-helps-connect-kids-and-families-to-nature/
The Coscarelli Portfolio 
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