In a move that has left amusement park enthusiasts and local communities staggering. Six Flags Entertainment Corporation announced the permanent closure of Six Flags America and its neighboring water park, Hurricane Harbor, located in Bowie, Maryland. The park’s final day of operation is scheduled for November 2, 2025. This decision has come as part of the company’s strategic portfolio review, striving to optimize long-term growth by focusing on its properties that align more closely with its future objectives.
A Storied History
Initially, this amusement park opened in 1974 as Wild World. The park underwent several adaptations before being obtained by Six Flags in 1999 and rebranded as Six Flags America. Over the decades, Six Flags has been home to numerous attractions, including the notorious Wild One roller coaster, which dates back to 1917. The park has served as a significant amusement hub for the Mid-Atlantic region, pulling visitors from Maryland, Virginia, and more.
Economic and Community Impact
The closure will affect approximately 70 full-time employees, with Six Flags stating that severance and benefits will be provided to the eligible associates. Local officials have expressed concerns over the economic significance, stressing the park’s role in bringing in seasonal employment opportunities and contributing to the county’s tourism revenue.
Future Plans for the Site
Six Flags has worked with commercial real estate firm CBRE to market the 500-acre property for redevelopment. While specific plans have not been revealed, the company believes that repurposing the land will generate the highest revenue and return on investment. Community leaders advocate for developments that will help aid the local population, emphasizing the importance of inclusive and thoughtful planning.
A Time for Farewell
As the park enters its final season, guests are encouraged to visit and relive cherished memories. All 2025 season passes and tickets will be honored through the park’s closing date. This last season offers a chance to celebrate the legacy of Six Flags America and bid adieu to a beloved regional landmark.
A Note on the PR Strategy
From a public relations perspective, Six Flags navigated this closure with strategic care. Rather than quietly closing down the park, the company released the news months in advance, giving guests and employees time to process. By stating the decision around “long-term growth” and presenting redevelopment plans for the 500-acre site, they redirected the story from a loss to a forward-looking transformation.
They also leaned into nostalgia, setting up the 2025 season as a celebratory farewell, not just a finale, but a chance to honor decades of memories. This emotional framing allows maintaining friendliness, protecting brand reputation, and generating a positive buzz even through tough headlines.
It’s a reminder that even in closures, storytelling matters.
The Coscarelli Portfolio 
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