PR Behind the Magic

Welcome to The Coscarelli Portfolio, a blog dedicated to the thrilling intersection of amusement parks and public relations. Whether you’re a fellow PR student, a theme park enthusiast, or just curious about how storytelling meets strategy, you’re in the right place.

I created this space to explore how the crafted worlds of theme parks rely on essential communication, branding, and seamless guest experiences. Amusement parks aren’t just fun; they’re complex and highly coordinated environments where public relations plays a crucial role. Every moment is a chance to tell a story and build trust, from how guests are welcomed at the gate to how a park handles a ride closure.

My fascination with parks started with childhood trips to Disneyland. Then, when I was in middle school, I went to Great America and rode my first real rollercoaster. I was hooked. Growing up, I wanted to visit as many amusement parks as possible and learn about them from every angle. In my public relations studies at college, I realized there was more happening behind the scenes than I had ever imagined. The themed entertainment industry is filled with lessons about brand management, reputation, and audience engagement, and I wanted a place to explore it all.

Here on the blog, you can expect:

• Analyses of theme park campaigns and communication strategies
• Reflections on guest experience and immersive storytelling
• Spotlights on crisis communication and public perception
• Thoughtful takes on trends in entertainment and branding
• Deep dives into nonprofit work connected to themed entertainment
• Critical looks at corporate social responsibility in the industry
• Interviews with professionals in PR and themed entertainment
• Data-driven insights and visuals that break down audience impact
• And more!

This blog is a professional exploration, creative outlet, research journal, and personal passion project. I’ll also be diving into how parks serve their communities and highlighting ways they can grow even stronger. I’m especially interested in how parks adapt to challenges, connect with guests across cultures, and innovate in a fast-changing world. Whether it’s a seasonal campaign, a park rebranding, or a behind-the-scenes look at crisis response, I’m here to unpack it all.

Theme parks are more than thrills; they’re built on strategy, storytelling, and seamless PR. I’m excited to learn, grow, and share along the way. If you’re curious about how the magic happens, stick around!

Thanks for joining me on this ride. Let’s see where it goes.

Source: https://www.teaconnect.org/about-tea